A sweet treat enterprise based in Beccles is broadening its horizons by offering its products nationwide to make sure “no child has to miss out”.
Hayley Payne, a mum of two, launched Cakefinity almost eight years ago after struggling to find treats that were safe for her coeliac disease and dairy allergy.
Her firms sell gluten, dairy and soya-free treats, and her ultimate goal is to help as many people as possible feel confident and safe while enjoying sweets.
The 37-year-old has now launched a sister business called Sweetfinity which offers pick and mix sweets, including vegan and egg-free options, that can be shipped across the country.
She said: "I found out what I could and couldn't eat when I was 21 - so about 16 years ago now - and back then you just couldn't get anything decent anywhere.
"There was just no knowledge about allergies - even now when you're eating out you can't be confident that they actually understand.
"I was eating out recently and they thought that because I was coeliac I needed a vegetarian menu."
As well as the sweet treats, Ms Payne even makes her own supplies such as her uniform, baking paper and cake toppers.
She has also recently started posting behind-the-scenes clips of her work on TikTok.
Ms Payne added: "I really don't want anyone missing out just because they have allergies.
"Especially kids - a lot of children have to miss out, like at birthday parties, and they don't necessarily understand why it's happening."
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