Norfolk and Suffolk Broads rebranded to “Broads National Park”
12:55 23 January 2015
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The Norfolk and Suffolk Broads will now be called the Broads National Park - without legally becoming a national park.
Members of the Broads Authority today voted to rebrand the region’s waterways after years of debate around the issue.
Broads Authority chief executive John Packman described the vote as a “landmark moment”.
There will be no change in the legal name of the area or the function of the Authority but the Broads Authority hope the rebrand will help boost tourism.
Concerns had been raised about the potential neglect of navigation issues if the area was called a National Park.
But it was agreed by 11 out of 16 members of the Authority that there was no future ambition to become a national park in law and the Sandford Principle, which says conservation is a priority, will not be applied for.
The Broads is, however, a member of the national park family.
See tomorrow’s EDP and Evening News for more on this story.