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Norfolk and Suffolk Broads rebranded to “Broads National Park”

12:55 23 January 2015

Ranworth Broad. Photo: Mike Page

Ranworth Broad. Photo: Mike Page

© Mike Page all rights reserved. Before any use is made of this image including display, publication, broadcast, syndication or

The Norfolk and Suffolk Broads will now be called the Broads National Park - without legally becoming a national park.

Members of the Broads Authority today voted to rebrand the region’s waterways after years of debate around the issue.

Broads Authority chief executive John Packman described the vote as a “landmark moment”.

There will be no change in the legal name of the area or the function of the Authority but the Broads Authority hope the rebrand will help boost tourism.

Concerns had been raised about the potential neglect of navigation issues if the area was called a National Park.

But it was agreed by 11 out of 16 members of the Authority that there was no future ambition to become a national park in law and the Sandford Principle, which says conservation is a priority, will not be applied for.

The Broads is, however, a member of the national park family.

See tomorrow’s EDP and Evening News for more on this story.

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13 comments

  • I don't care what they are called, but if it reduces the amount of stag parties, pirates and drunks and attracts people who respect and enjoy the environment for what ii is, then it can only be a good thing.

    Report this comment

    John L Norton

    Friday, January 23, 2015

  • when people i meet ask me where i live i always say near the norfolk broads straight away they say oh yes beautiful place im afraid thats the name i will always use and so will lots of others why change some thing thats always been madness.

    Report this comment

    Pauline Gant

    Friday, January 23, 2015

  • That's is correct twig - imagine the new slogan "come to Norfolk and see the BNP", although in the fast moving world of advertising they have since rebranded themselves UKIP.

    Report this comment

    Mr Cameron Isastrangertothetruth

    Friday, January 23, 2015

  • The Broads Authority has further distanced itself from the Broads community in general. Surely it can now be argued that the Authority has now been brought into disrepute.

    Report this comment

    peter waller

    Friday, January 23, 2015

  • J Smith. You obviously don't understand the situation. The CEO has shown throughout his tenure that he is adapt to going back on his word. Now is not the time to "sit back and see what happens". Get reporting to ASA and Trading Standards as soon as the name is mentioned, it is false advertising. In a few months time the CEO will say "well, we have the name now, let's go for full NP status, including Sandford". This WILL happen.

    Report this comment

    GaryCantley

    Friday, January 23, 2015

  • I might just as well call my shop in Ludham Harrods. It isn't Harrods, but I'll get more visitors. I will definitely be displaying something there to inform tourists that they are definitely NOT in a National Park.

    Report this comment

    Nick South

    Friday, January 23, 2015

  • Its a bit like calling a parish church a minster!

    Report this comment

    YarcoBoy

    Friday, January 23, 2015

  • good grief. Does it really matter what it is called? Why not Broads National Park? Why is anyone so sad as to object?

    Report this comment

    JSmith

    Friday, January 23, 2015

  • Is this not 'passing off' in law just as much as a corner shop calling itself Harrods of my wife sewing a Burberry label in the wolly sailing hats she makes? Perhaps Trading Standards should get involved?

    Report this comment

    Stumpy

    Friday, January 23, 2015

  • So is it now The BNP ?

    Report this comment

    Twig Stevens

    Friday, January 23, 2015

  • I suggest you also commission and sell masthead banners declaring: "Not a National Park U Egomaniac"

    Report this comment

    johnheppell

    Friday, January 23, 2015

  • The "one man" with the vanity will need to bear in mind that all advertising must be "Legal, Decent,Honest and THRUTHFUL". Any promotional material or advertising of the Broads as a National Park will be referred to the advertising standards authority (weekly if necessary). Fraudulent branding is simply unacceptable. It seems a change will be needed at the top table soon.

    Report this comment

    johnheppell

    Friday, January 23, 2015

  • This is a joke, and merely the end result of one mans vanity. I have a shop in the heart of the Broads at Ludham Bridge and will proudly display signs telling visitors in no uncertain terms that we are NOT a National Park.

    Report this comment

    Nick South

    Friday, January 23, 2015

The views expressed in the above comments do not necessarily reflect the views of this site

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