Suffolk brewery takes part in Christmas festival in London celebrating rise of alcohol-free drinks
PUBLISHED: 09:35 23 November 2017 | UPDATED: 09:35 23 November 2017
A Suffolk brewery is taking take in a two-day Mindful Drinking Christmas Festival at Spitalfields in London.
St Peter’s Brewery, near Bungay, says sales of its two alcohol-free beers now account for 15% of its overall sales, and it is keen to target consumers looking for high quality alcohol-free drinks.
The free festival, organised by Club Soda, over Friday and Saturday, November 24 and 25, provides a platform for the UK’s growing alcohol-free drinking scene, with a range of zero to 0.5% alcohol craft beers, wines, ciders and sodas all available for tasting, along with street food, music and entertainment.
St Peter’s will be offering visitors free tastings of its St Peter’s Without Original and Without Gold.
Chief executive Steve Magnall said they had been “phenomenally successful”.
“We are dedicated to providing the highest quality alcohol-free beer,” he said.
“By supporting the Mindful Drinking Christmas Festival we have a fantastic opportunity to prove how strong the alcohol-free category is becoming and ensure that even more people have a chance to try our fantastic alcohol-free beers.”