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'Choose well' this winter

PUBLISHED: 10:02 26 November 2009 | UPDATED: 08:54 01 August 2010

PEOPLE in Suffolk who need medical care are being encouraged to 'Choose well' this winter in a major new campaign - to help alleviate pressure on the local NHS.

PEOPLE in Suffolk who need medical care are being encouraged to 'Choose well' this winter in a major new campaign - to help alleviate pressure on the local NHS.

Buses in Suffolk are already displaying eye-catching messages that urge people to choose the right NHS service if they become unwell or are injured - using a colour-coded red, amber, green and blue 'thermometer' logo.

The campaign is backed by printed information that will be distributed across public places around the county - such as GP surgeries and libraries - to fully explain why it's important that people go to the right place for treatment.

Sandie Robinson plans and manages the commissioning of emergency healthcare services at NHS Suffolk. She said: “Pressures on local health services will inevitably begin to increase as the winter arrives.

“Many inappropriate calls are made to 999 and unnecessary trips are taken to A&E - which is something we want to avoid happening this year. We want to ensure people choose the right service for their needs, and that emergency services are freed-up to treat people who really do have an emergency.”

“Some patients may not realise that their symptoms could be treated by other NHS services. Choose Well helps people understand what is available and how choosing the right one means they will get the best treatment.”

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