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Jockey in Loddon sponsorship deal

PUBLISHED: 10:00 23 April 2010 | UPDATED: 09:36 01 August 2010

TOP international jockey Darryll Holland has invested in his long-term future through a special sponsorship deal with Norfolk stabling company Loddon.

Loddon, which is based in the town of the same name, is providing a set of top-of-the-range stabling in a renovated historic barn within the Harraton Court yard at Exning, near Newmarket, which the Holland family bought recently.

TOP international jockey Darryll Holland has invested in his long-term future through a special sponsorship deal with Norfolk stabling company Loddon.

Loddon, which is based in the town of the same name, is providing a set of top-of-the-range stabling in a renovated historic barn within the Harraton Court yard at Exning, near Newmarket, which the Holland family bought recently.

The 17 new stable units will add to the existing 29 in the traditional yard.

As part of the deal, the Loddon name will be sported on Holland's breeches at major UK racecourses like Ascot, Epsom and Goodwood and beamed across the world on TV.

The jockey is delighted with the project and the new partnership with Loddon.

He said: “It could not have worked out better. The Loddon service has been second to none and I think the stabling is the best you'll find in the Newmarket area and will attract new owners. The style and colouring are great and it has turned out exactly as I imagined it.”

Holland's business manager and father-in-law Peter Merchant, a property specialist, purchased Harraton Court Stables in 2008 on behalf of the partnership Darryll & Jacqui Holland. Peter has been a key figure in the development plans for the yard.

Loddon managing director Roger Buck, himself a keen racing fan, said he was thrilled that the company was working with one of the top names in the sport. “It is a great boost to the profile of Loddon particularly so soon after its re-launch. This was a piece of business we really wanted and now, as part of Camellia PLC, we were able to come up with a sponsorship deal in which everyone's a winner.

“We've fitted out the stables with our Supreme range and it has taken less than two months from beginning to end. Darryll has effectively been project manager, overseeing the layout and design, while we've helped with the planning and council liaison in what is a sensitive conservation area.”

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