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New town logo for Halesworth hopes to ‘promote extra footfall’

PUBLISHED: 15:49 18 February 2020 | UPDATED: 09:01 19 February 2020

A new town logo has been unveiled for Halesworth in Suffolk, with the hopes of improving footfall to the town’s struggling marketplace. Photos: Kate Button

A new town logo has been unveiled for Halesworth in Suffolk, with the hopes of improving footfall to the town’s struggling marketplace. Photos: Kate Button

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A new town logo has been unveiled for Halesworth in Suffolk, with the hopes of improving footfall to the town’s struggling marketplace.

The new logo, designed by Suffolk designers Yellow Belly, is a letter ‘H’ filled with symbols representing the “culture and heritage” of the town. Photo: Kate ButtonThe new logo, designed by Suffolk designers Yellow Belly, is a letter ‘H’ filled with symbols representing the “culture and heritage” of the town. Photo: Kate Button

The new logo, designed by Suffolk designers Yellobelly, is a letter 'H' filled with symbols representing the "culture and heritage" of the town.

It was commissioned by the Halesworth Tourism Group and supported by Suffolk ProHelp, a countywide network of businesses proving professional services free of charge to voluntary organisations.

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"It gives the town a corporate identity," said Kate Button of the Halesworth Tourism Group.

The logo is available on 100pc natural cotton bags, currently sold at Black Dog antiques, for only £2. Photos: Kate ButtonThe logo is available on 100pc natural cotton bags, currently sold at Black Dog antiques, for only £2. Photos: Kate Button

"It represents wildlife, and all the independent retailers in the town. All market towns are struggling right now and we hope it will increase footfall."

The logo is available on 100pc natural cotton bags, currently sold at Black Dog antiques, for only £2.

However, the tourism board say anyone interested in using the logo can have it for free, simply by getting in touch with them.


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