Project to help sustain tourism trade

AN �800,000 project is available to support tourism businesses looking to develop a more sustainable approach.Sustainable Tourism East will provide practical training for businesses with information guides and web content.

AN �800,000 project is available to support tourism businesses looking to develop a more sustainable approach.

Sustainable Tourism East will provide practical training for businesses with information guides and web content.

Speaking at the east of England's annual conference, chief executive Keith Brown said: “This project will help build confidence in the tourism product available in the East of England.

“Over the next three years, we will deliver extensive training to our businesses, provide marketing support for visitors looking to leave their car behind for the day, and raise awareness of the depth and breadth of the authentic tourism experience.”


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Supported by the East of England Development Agency (EEDA), Defra and the EU, the project will involve a range of activities until March, 2013.

EEDA's board member with lead responsibility for rural affairs, Lord Edward Iveagh, said the scheme provided practical opportunities to learn about best practice.

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He added: “In my experience, taking the sustainable route often helps with cost control as well as meeting the needs of today's tourist and this project will help those considering how best to respond to changing consumer expectations.”

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