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Enjoy a ‘safari on the high street’ with new trail

PUBLISHED: 09:26 27 July 2020

A new Monster Hero Safari summer trail is set to launch in Lowestoft. Picture: Lowestoft Vision

A new Monster Hero Safari summer trail is set to launch in Lowestoft. Picture: Lowestoft Vision

Archant

A new story trail will be unveiled in a coastal town for the summer as youngsters enjoy a safari on the high street.

Shoppers out in Lowestoft town centre on London Road North. Picture: Mick HowesShoppers out in Lowestoft town centre on London Road North. Picture: Mick Howes

Families will be able to enjoy a ‘Monster Hero Safari’ when they visit Lowestoft as Discover Lowestoft – on behalf of the town’s Business Improvement District Lowestoft Vision – provides a new experience.

Launching on Monday, July 27, visitors are being invited to search the streets for 10 cute and colourful Monster Heroes.

A new Monster Hero Safari summer trail is set to launch in Lowestoft. Picture: Lowestoft VisionA new Monster Hero Safari summer trail is set to launch in Lowestoft. Picture: Lowestoft Vision

Using only smartphones, the Safari allows you to learn each of their names, stories and superpowers.

Once all 10 Monster Heroes are found, a free e-book, that tells the story of their first team-up, will be unlocked.

Costing £2 to take part, all proceeds will go to NHS Charities Together.

Safari works by utilising contactless technology and QR codes, without the need to download or sign up to anything – just tap or scan to play.

With more than 100 Business Improvement Districts and councils across the UK taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, the aim is to raise more than £100,000 for NHS Charities Together.

This project aims to provide the community with a memorable experience that will bring smiles to all.

Amie Mullen, Lowestoft Vision BID Manager, said: “We have organised a number of summer trails in our town and we know they are loved by visitors and residents alike.

“Therefore we are delighted to be involved in this extra special trail this year, to help raise money for a wonderful cause.

“It’s a safe and enjoyable way for families to enjoy a day out in Lowestoft.”

Co-ordinating the national project is Martin Blackwell, former CEO of ATCM and the Charity Retail Association.

He said: “When I heard about the concept it just resonated with me and I knew I had to support it.

“I loved the idea of heroes; the idea of a ‘safari on the high street!’

“I just thought, if something fun like this can help make families feel good about going back out onto the high street and raise money for such a worthy cause then let’s go for it.”

To learn more about the story trail visit www.monsterherosafari.com


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