A football fan’s paradise: Dealer selling business storing a million programmes

Steve Earl is looking for someone to take over his football programmes business. Mr Earl with one of

Steve Earl is looking for someone to take over his football programmes business. Mr Earl with one of his favourite copies, from the 1950 World Cup Final. Picture: Sonya Duncan - Credit: Sonya Duncan

Ever dreamed of owning a collection of more than a million football programmes, including some of the rarest ever produced?

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay. Picture: Sonya Duncan - Credit: Sonya Duncan

That fantasy could soon become a reality as one of the country’s best-known dealers looks to find a buyer for his seemingly never-ending stock of the endearing matchday souvenirs.

Steve Earl, owner of Steve Earl Football Programmes, is selling the mail order business after 48 years of trading which has seen copies worth thousands of pounds pass in and out of his Bungay base.

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay. Picture: Sonya Duncan - Credit: Sonya Duncan

As the 67-year-old grows older and the collection continues to expand, the time has come to hand over the baton to another football fanatic - providing they have enough space.

“There is definitely more than a million programmes,” said the Norwich City season ticket holder. “Beyond that I have no idea how many there are!

The programme from England's historic 1966 World Cup final victory, alongside a copy from the 2018 f

The programme from England's historic 1966 World Cup final victory, alongside a copy from the 2018 final in Russia. Picture: Sonya Duncan - Credit: Sonya Duncan


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“I’ve been thinking of moving on for a while, mainly due to age and because it’s so time-consuming. What the business needs now is someone younger to dedicate more time to the website because I’ve only really dabbled with the online side of things.

“People have been asking about the size and value of the stock, but I say the same thing to everyone - you need to come and see it first to understand the scale.”

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay. Picture: Sonya Duncan - Credit: Sonya Duncan

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One of Mr Earl’s rarest programmes is from the 1973 European Cup Final contested between Ajax and Juventus, thought to fetch about £4,000 with just 400 copies in existence.

His oldest copy is from the 1921 FA Cup final, while the charming programme for the 1950 World Cup final is among his favourites.

Among Mr Earl's rarest programmes are two copies from the 1973 European Cup Final, of which only 400

Among Mr Earl's rarest programmes are two copies from the 1973 European Cup Final, of which only 400 copies were made. Picture: Sonya Duncan - Credit: Sonya Duncan

But the true test for a programme dealer is spotting the originals from the replicas, and Mr Earl says there is one programme in particular that presents problems.

“You have to be very careful of reprints, especially with the 1966 World Cup final,” added Mr Earl, who started the business part-time after receiving a loan from his parents, before going full-time in 1970. “With a trained eye, 99 times out of a hundred I can spot the reprints because you come to learn the subtle differences.

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay. Picture: Sonya Duncan - Credit: Sonya Duncan

“These days programmes are almost too slick, too much of a muchness, but you have to keep getting new stuff in. I don’t know of anyone with a bigger stock and the key is keeping it refreshed.”

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay. Picture: Sonya Duncan - Credit: Sonya Duncan

The programmes are arranged in alphabetical order by club, then in season order. Picture: Sonya Dunc

The programmes are arranged in alphabetical order by club, then in season order. Picture: Sonya Duncan - Credit: Sonya Duncan

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay

Steve Earl is looking for someone to take over the Steve Earl Football Programmes business in Bungay. Picture: Sonya Duncan - Credit: Sonya Duncan

Mr Earl's oldest programmes are from the 1920s. Picture: Sonya Duncan

Mr Earl's oldest programmes are from the 1920s. Picture: Sonya Duncan - Credit: Sonya Duncan

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