Suffolk brewery signs deals with two off-licences
PUBLISHED: 12:30 22 January 2017
St Peter's Brewery is celebrating two brand-boosting contracts with Oddbins and Majestic, which will help raise the profile of its alcohol-free beer St Peter's Without®.
The new contract with Oddbins is for all of its 47 stores across the UK, while Majestic will start selling locally in East Anglia.
Steve Magnall, CEO at St Peter’s Brewery based at St Peter South Elmham, said: “The momentum for St Peter’s Without® is really starting to build. We are gaining new retailers every month and these contracts with Oddbins and Majestic will continue to help us reach new customers.
“The demand for alcohol-free beer is in growth. Consumers want a quality product that tastes as good as their usual pint and St Peter’s Without® delivers on flavour and character.”